Merged governance CLDF merged with the British Liver Trust, creating a larger national charity focused on liver disease across the lifespan. Sales teams can position solutions that support integrated branding, joint fundraising campaigns, and shared digital platforms to serve a broader stakeholder base.

Expansion potential As a merged entity with a wider reach, there is opportunity to offer scalable donor engagement, content management, and multilingual or multimedia fundraising tools to support expanded program delivery for families and young patients.

Digital footprint Current tech stack includes Google Cloud and SEO tools, indicating openness to cloud-based solutions, data security, site optimization, and analytics enhancements that can improve donor acquisition and program impact reporting.

Small team leverage With a lean staff (2-10 employees) and a focus on information, support, and research funding, there is a need for low-touch, high-impact solutions such as automation, scalable content delivery, and partner-enabled fundraising campaigns.

Funding trajectory Revenue is under £1M, signaling buyers who value cost-effective technology, grant management, and outcomes reporting. Propose affordable platforms for volunteer coordination, grant tracking, and impact dashboards to attract sponsors and donors.