Expansion Momentum China Peak has announced plans to add two new lift systems over the coming seasons, signaling ongoing capital investment in core infrastructure. This creates opportunities to engage lift equipment manufacturers, ongoing maintenance providers, engineering consultants, and financing partners for capital projects.

Seasonal Workforce The resort has historically expanded its seasonal headcount and relies on seasonal labor to operate. This presents sales opportunities for HR tech, scheduling and timekeeping solutions, payroll services, safety training partners, and temporary staffing agencies.

Digital Marketing Stack With an active tech stack including AdRoll, AppNexus, Google Analytics and YouTube, there is potential to offer data driven marketing services, audience activation, retargeting campaigns, and marketing analytics enhancements tailored to ski season promotions and events.

POS and Guest Experience Current use of Toast POS suggests openness to modern point of sale and guest engagement solutions. Opportunities include integrated payment processing, loyalty programs, digital gift cards, online ordering for merchandise and food and beverage, and seamless back office integrations.

Event Driven Partnerships The launch of racing events and a focus on community events indicates potential for sponsorships, branded experiences, and merchandising partnerships with brands and local businesses to drive off season and in season engagement.