Boutique Luxury Focus Target mid to high-net-worth travelers seeking exclusive behind-the-scenes experiences in arts, culture, gastronomy and wellness. Position Chloe Johnston Experiences as a boutique, highly curated alternative to larger luxury travel firms to win personalized, premium itineraries.

Expedition Expansion Leverage their early-stage product launches to upsell seasonal or pop-up trips in wine regions, Italy, Cannes and Bali with limited availability, creating urgency for repeat clients and expanding geographic coverage.

Tech Advantage Use existing tech stack to capture guest preferences and deliver personalized itineraries. Propose collaborations with luxury suppliers and travel brands via integrated WooCommerce offers and targeted content through WordPress to grow direct bookings.

Funding Lightweight With revenue under one million and a lean team, pursue partnerships with complementary luxury brands and D2C marketing channels to scale distribution, shorten sales cycles, and increase average order value.

Competitive Positioning Differentiate from larger agencies by emphasizing bespoke, intimate access and curated lifestyle experiences. Target competitors' higher price points by offering highly personalized service, exclusive access moments, and flexible travel windows.