CHOCHENG

Retail Apparel and FashionNew York, United States11-50 Employees

CHOCHENG is a womenswear designer label based in New York, founded by Cho Cho Cheng. The brand emphasizes traditional tailoring with a modern, whimsical interpretation, crafting garments from 100% natural, cruelty-free materials that are produced in Europe and hand sewn in London using Savile Row techniques. Its product range includes jackets, coats, woven garments, knitwear, and accessories, with a focus on visible handwork such as shoulder pads, buttonhole finishing, and decorative silk petals, while avoiding commercial iron-on interfacing and machine finishing for environmental and aesthetic reasons. The company positions itself in the retail apparel and fashion industry, appealing to customers who value craftsmanship, comfort, and environmental conservation. Production is distributed across London for woven items and Italy for knitwear and accessories, reflecting a global approach to sourcing and manufacturing within Europe. CHOCHENG operates with a small team and maintains a presence at a retail address in New York City. A recent development noted is the expansion of its design footprint through continued emphasis on sustainable materials and traditional hand sewing techniques, reinforcing its distinct identity within high-end, artisanal tailoring.

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