Event Market Potential Given the company's focus on providing chocolate fountains for weddings, corporate events, and parties, there is significant opportunity to expand into larger event venues, event planning companies, and corporate event organizers to increase sales volume.

Marketing Strategy Their offer to match or beat competitor prices suggests a flexible pricing model that can be leveraged to attract price-sensitive clients, especially those seeking premium dessert experiences for special occasions.

Technological Optimization The use of various web technologies indicates a strong online presence; investing further in digital marketing, SEO, and targeted advertising can boost visibility and lead generation among event planners and party organizers.

Customer Engagement The company’s emphasis on customized service based on individual needs presents an opportunity to develop tailored packages and loyalty programs, enhancing customer retention and encouraging repeat business from event hosts.

Expansion Opportunities With a small team and a niche product offering, there is potential to partner with other hospitality services, such as catering companies and event venues, to create bundled offerings that can increase sales and market reach.