New Location Expansion Choice Bank recently opened a new location in Bismarck, ND, showcasing their commitment to expanding their reach and serving more customers. This expansion presents an opportunity for sales representatives to target the Bismarck area with tailored banking solutions.

Key Personnel Appointment With the appointment of new key personnel to the Board of Directors, including Jason Bristow, Kristi Carlson, James Mitchell, Jr., and Marie Pillai, Choice Bank is poised for strategic decision-making and growth. Building relationships with these influential figures could open doors for partnership opportunities or customized financial solutions.

Innovative Programs Launch Choice Bank's initiative in launching the Child Care Grant demonstrates their commitment to supporting community needs. Sales development representatives can leverage this unique program to engage with child care providers, showcasing how Choice Bank's solutions align with their financial goals.

Technology Integration By utilizing a tech stack that includes QlikView, SAS, and Microsoft Dynamics, Choice Bank demonstrates a commitment to innovative banking solutions. Sales professionals can highlight the technology-driven approach of Choice Bank to attract tech-savvy customers looking for modern banking experiences.

Market Positioning In a market where competition like Wells Fargo, Bank of America, and U.S. Bank exist, Choice Bank stands out as a community-focused banking institution. Sales representatives can leverage this differentiation to target customers seeking personalized service and a strong community connection.