Sustainability Focus Choice Builders' commitment to sustainability as an Energy Star® partner and LEED Accredited Professional® presents an opportunity to target environmentally conscious clientele who prioritize green building practices.

Technology Integration Utilization of advanced technologies such as Facebook Pixel, Joomla, and HSTS showcases Choice Builders' tech-savviness. Leveraging this tech stack can be advantageous in attracting clients seeking innovative construction solutions.

Competitive Positioning With competitors like CBI Group and R&O Construction having more employees, Choice Builders can focus on offering personalized services and attention to detail to stand out in the market. Highlighting this unique selling proposition can attract clients looking for customized construction experiences.

Market Adaptation Choice Builders' Certified Aging in Place Specialist® designation positions them well to target the growing market segment of homeowners looking to renovate or construct homes that cater to aging individuals. Tailoring marketing strategies towards this demographic can open up new sales opportunities.

Employee Engagement With a moderate number of employees and a focus on client satisfaction, Choice Builders can emphasize its close-knit team and personalized approach. Building a reputation for excellent customer service and employee dedication can attract clients seeking a more intimate and attentive construction experience.