Market Leadership Choice Laboratories holds a strong position as Michigan’s leading cannabis processor, offering opportunities to partner or expand within the state's rapidly growing recreational and medical marijuana markets.

Brand Portfolio With a diverse product lineup including brands like CHOICE, Crude Boys, Drip, and Mojo Chocolates, there is potential for collaborations or supply chain integrations across multiple product segments.

Strategic Partnerships The company's previous partnership with Dixie Brands Inc. indicates openness to collaborative ventures, suggesting opportunities for co-branding or distribution expansions in Michigan and beyond.

Technology Stack Utilizing modern web technologies and digital tools suggests capacity for digital marketing, e-commerce, and online engagement initiatives aimed at expanding customer outreach.

Growth Potential As a licensed processor with robust manufacturing capabilities and a focus on product innovation, there are significant opportunities to introduce new product lines or enter adjacent markets through sales partnerships.