Insights

Strategic Growth Acquired Ritter Machinery in 2016 and Evans Midwest Machinery, indicating a consolidation strategy and potential cross-sell opportunities across established brands with complementary product lines.

Industry Focus Strong positioning in woodworking and cabinet-making sectors with in-house brands, presenting ready-made entry points for related automation solutions, accessories, and upgraded machinery to expand offerings.

Workforce Development Partnership with Next Step of West Michigan to support skills training, signaling potential demand for technician training programs, aftermarket service packages, and remote diagnostics for installed equipment.

Expansion Catalysts Recent asset acquisitions and product launches such as the R2063 pocket cutter line suggest opportunities to upsell newer tooling, upgrades, and integration with existing systems across customers.

Growth Readiness Revenue in the low-to-mid multi-million range with a lean workforce (11-50 employees) implies a need for scalable, cost-effective automation, maintenance contracts, and modular automation solutions to accelerate capacity and reliability.

Similar companies to Choice Machinery Group

Choice Machinery Group Tech Stack

Choice Machinery Group uses 8 technology products and services including Plausible, ISO, RSS, and more. Explore Choice Machinery Group's tech stack below.

  • Plausible
    Analytics
  • ISO
    Certificates
  • RSS
    Content Management System
  • Schneider
    Control Systems
  • Firebase
    Database
  • MediaElement.js
    Video Players
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Choice Machinery Group's Email Address Formats

Choice Machinery Group uses at least 1 format(s):
Choice Machinery Group Email FormatsExamplePercentage
FirstL@choicemachinerygroup.comJohnD@choicemachinerygroup.com
100%

Frequently Asked Questions

Where is Choice Machinery Group's headquarters located?

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Choice Machinery Group's main headquarters is located at 11441 East Lakewood Boulevard Holland, Michigan 49424 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Choice Machinery Group's official website and social media links?

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Choice Machinery Group's official website is choicemachinerygroup.com and has social profiles on LinkedIn.

What is Choice Machinery Group's NAICS code?

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Choice Machinery Group's NAICS code is 333 - Machinery Manufacturing.

How many employees does Choice Machinery Group have currently?

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As of June 2026, Choice Machinery Group has approximately 14 employees across 2 continents, including North AmericaAsia. Key team members include Head Welder: A. S.National Sales Manager: M. D.General Manager: J. M.. Explore Choice Machinery Group's employee directory with LeadIQ.

What industry does Choice Machinery Group belong to?

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Choice Machinery Group operates in the Machinery Manufacturing industry.

What technology does Choice Machinery Group use?

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Choice Machinery Group's tech stack includes PlausibleISORSSSchneiderFirebaseMediaElement.jsX-Content-Type-OptionsGoogle Analytics.

What is Choice Machinery Group's email format?

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Choice Machinery Group's email format typically follows the pattern of FirstL@choicemachinerygroup.com. Find more Choice Machinery Group email formats with LeadIQ.

When was Choice Machinery Group founded?

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Choice Machinery Group was founded in 2012.
Choice Machinery Group logo

Choice Machinery Group

Machinery ManufacturingMichigan, United States11-50 Employees

Choice Machinery Group is a machinery manufacturer based in Holland, Michigan, focusing on American-made machinery brands. The company oversees Ritter Machinery and Evans Midwest Machinery, delivering equipment and automation solutions for a range of industries, with an emphasis on reliability and modernizing production processes. Its products are positioned to serve customers in woodworking, cabinet-making, and related sectors, addressing needs for dependable machinery and workflow efficiency.

Operating within the machinery manufacturing sector, the company has grown through acquisitions and brand development, expanding its portfolio and capabilities. Recent developments include the acquisition of assets from Midwest Automation in 2021, the introduction of new Ritter pocket cutter models in 2021, and a partnership in 2025 with Next Step of West Michigan to support workforce development and skills training in the trades. The organization is a small to mid-sized operation serving the United States market from its Holland base.

Section iconCompany Overview

Headquarters
11441 East Lakewood Boulevard Holland, Michigan 49424 United States
NAICS Code
333 - Machinery Manufacturing
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Choice Machinery Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Choice Machinery Group's revenue is estimated to be in the range of $1M$10M

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