Established Industry Presence Choices Software has been serving the insurance industry for 28 years, demonstrating reliability and deep understanding of insurance agents' needs, which can facilitate trust-building with prospective clients.

Market Penetration With over 15,000 users including major brokerages and Fortune 500 risk departments, there is significant market adoption, indicating opportunities to expand within large organizations already familiar with the company's solutions.

Focused Technical Stack The company's use of popular and reliable technologies such as PHP, Apache, and Chart.js offers stability and scalability, appealing to prospects seeking robust and maintainable software solutions.

Growth Potential While current revenue is between 1 million and 10 million, there is ample room for growth as the company continues to serve a niche market with specialized software tailored for insurance workflows.

Complementary Solutions Choices Software’s focus on real-time customer data access and extensive ACORD form management aligns well with needs of large insurance providers and agencies looking to streamline their operations and improve efficiency.