Choosy Email Format

Retail Apparel and FashionNew York, United States2-10 Employees

Choosy operates in the retail apparel and fashion space from New York City. It frames itself as a fashion democracy and a social shopping platform, merging signals of what's trending on social networks with input from its dedicated community to decide which designs to produce. An in-house algorithm analyzes social activity to identify emerging trends, while community members vote on what should be created next. The manufacturing approach is demand-driven, producing only items that have demonstrated interest and delivering them to customers when ready.

Its offerings target shoppers who participate in social-driven fashion discovery, positioning the company within the broader fashion retail industry as a on-demand, community-informed service. With a small team, Choosy is based in New York City, New York. In July 2018, the company launched Influencer Mondays, a series highlighting influencers aligned with its community ethos.

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