Premium brokerage Choto Marina hosts one of the largest yacht/boat brokerage inventories in the Knox County area, with exclusive access to Sea Ray and Meridian yachts through a partnership with Erwin Marine Sales. This presents a cross-sell opportunity to buyers seeking new and high-end pre-owned vessels.

Integrated marina services From on-site staff, full service department, and ship store to a gas dock and restaurant, Choto Marina is a one-stop destination. This creates upsell potential for maintenance packages, parts sales, emergency services, and dining/experiential packages for owners and guests.

Strong revenue base With reported annual revenue in the 25 to 50 million range and a sizable local customer base, there is scale to support expanded service offerings, premium parts sourcing, and targeted marketing campaigns to high-value boat owners in the East Tennessee market.

Tourism and leisure focus The combination of lakefront leisure, Willy's Bar & Grill, and boating excursions positions the business to capitalize on seasonal demand, experiential events, and partnerships with local tourism operators to drive increased visits, charters, and bundled experiences.

Market position leverage As a leading local marina with exclusive yacht inventory access, there is a clear opportunity to offer concierge brokerage services, financing/vetting support, and seamless transition packages for buyers looking to upgrade or replace vessels in a competitive regional market.