Partnership Growth CMI has demonstrated willingness to partner with professional bodies to offer member benefits, as shown by the AGO collaboration. There is an opportunity to expand this affiliate model with additional worship music associations, publishers, and denominational networks to drive membership, course enrollment, and events through co-branded campaigns.

Digital Education Upsell CMI already runs education programs and online resources and uses an e-commerce stack. There is potential to monetize via subscription access, bundles of courses, certifications, and digital liturgical resources such as sheet music and planning aids, leveraging existing channels and technology.

Audience Targeting The primary audience includes church musicians, pastors, and lay leaders. Develop sales motions focused on worship directors and music committees, offering season-specific training packages and on-site workshops to boost enrollment and engagement.

Publishing & Licensing There are opportunities to collaborate on co-published hymnals and choir arrangements, licensing arrangements, and cross-selling to member and partner networks, potentially expanding content offerings and revenue streams.

Lean Growth Marketing With a small, tech-enabled team, there is room to implement affordable marketing automation, CRM, and lead-generation programs, while strengthening SEO and content strategy to attract worship professionals and congregations.