Expansion Investments Churchill Downs Incorporated is actively investing heavily in new facilities, such as the $290 million 'Victory Run' venue and a $35 million local facility, indicating a strategic focus on enhancing customer experience and expanding their market footprint. This presents opportunities to provide technology solutions, security systems, and operational support for large-scale development projects.

Technological Enhancements The company's use of advanced tech stacks including Salesforce Marketing Cloud and Oracle PeopleSoft suggests a strong emphasis on digital engagement and operational efficiency, which can be leveraged to introduce innovative CRM, marketing automation, and data analytics tools to improve customer retention and targeted marketing efforts.

Market Growth & Diversification With revenues ranging between one to ten billion dollars and recent investments in new gaming and racetrack facilities, CDI is positioned for further growth in entertainment and gaming markets. There is potential for sales of gaming technology, betting platforms, and hospitality services to support their ongoing expansion.

Leadership & Talent Development Recent promotions of senior personnel highlight a focus on leadership development within the company. This presents opportunities to offer leadership training, employee engagement solutions, and human resource technologies that support talent retention in the competitive entertainment industry.

Community & Engagement Partnerships like the one with Willing Warriors demonstrate CDI’s commitment to community engagement and creating positive experiences for visitors. This opens avenues to collaborate on corporate social responsibility initiatives, experiential marketing, and event management services to deepen customer loyalty and brand presence.