Market leadership CINESA is the leading cinema exhibitor in Spain with a large footprint (nearly 450 screens across 37 cinemas) and substantial annual audience (11 million), offering a strong platform for media partnerships, sponsorships, and exclusive content campaigns.

Strategic partnerships Being part of the Odeon Cinemas Group under AMC Theatres provides cross-border collaboration opportunities, access to a broader European audience, and joint promotions leveraging the scale of the largest cinema group in Europe.

Engagement opportunities Recent Pride Nights initiative with OUT TV signals interest in targeted, community-focused programming and experiential events, suggesting potential for sponsorships, exclusive screenings, and branded experiences with aligned audiences.

Subscription potential Cinesa launched Spain’s first cinema subscription program, presenting a ready-made upsell path and loyalty program opportunity for cross-sell of premium formats, member-exclusive screenings, or partner promotions.

Tech-enabled marketing Utilizes a modern tech stack (Optimizely, Power BI, Google Ads, New Relic, etc.), indicating data-driven marketing and audience targeting capabilities that can be leveraged for personalized campaigns, performance analytics, and ROI-focused sales pitches.