C[IQ] Strategies Employee Directory

Marketing ServicesUnited States2-10 Employees

C[IQ] Strategies, founded in January 2009, advises clients ranging from venture-backed Start-Ups to the Fortune 1000, primarily with consumer-facing business, on digital strategies for retention and loyalty marketing.  This includes all aspects of consumer intelligence acquisition and application... thus our name "C[IQ]."  We are unique in that we sit at the confluence of direct/brand marketing, business strategy, digital and marketing technology.

We Are Consumer-Centric, Revenue Driven 
We ask the hard questions, connect the dots, and always think outside the box.  Why?  Because the consumer decides.  

To attract, engage and delight the consumer your teams must walk in the consumer’s shoes.  When they don’t, they typically trip over the consumer’s expectations. 

Since launching C[IQ] we’ve had the privilege to work with brands of all sizes; from little known, to the globally-known including Adidas, Cole Haan, Herman-Miller, National Geographic, and Patagonia, to name a few.

Client engagements range from quick-turn assignments to multi-year relationships.  We love collaborating on strategy, articulating consumer journeys, and optimizing technologies to translate business opportunities into revenue.  

Our consumer-centric methods creatively accelerates business.  

See more at: http://www.c-iq.com/services

Consumer-Centricity: The art and science of making business decisions centered around the needs and wants of all consumers – those that use the product and those that choose the product (make the purchase).  Just because someone chose your product in the past doesn’t guarantee they will choose it again. Thus consumer-centricity versus customer-centricity.

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