Strong Industry Recognition Circle BMW has received multiple prestigious awards, including the 2024 Dealer of the Year and consistent Consumer Satisfaction recognitions. These accolades reflect a loyal customer base and a strong reputation, providing opportunities to upsell premium products and exclusive services to existing clients.

Loyal Customer Base With nine consecutive years of consumer satisfaction awards and a long-standing operation since 1980, Circle BMW's repeat customer loyalty presents sales opportunities for customized accessories, maintenance packages, and extended warranties to enhance customer retention.

Regional Presence Located in the tri-state area and recognized as a leading luxury dealership, the company has a substantial local market footprint. Leveraging regional events and targeted marketing can further expand sales of new and certified pre-owned vehicles.

Quality Service Department Circle BMW’s award-winning service department employs the largest staff of BMW Master Technicians in New Jersey, indicating high service quality. This presents opportunities to promote service plans, genuine parts, and accessory upgrades to existing service clients.

Brand Managed Expansion Given their strong brand reputation and award-winning status, there is potential to introduce innovative finance options and digital engagement tools, enhancing the sales process for both new vehicle purchases and accessory sales in the luxury segment.