Expanding Show Offerings Cirque du Soleil Entertainment Group has expanded its show offerings to new locations, such as Allentown, Pennsylvania. This presents a sales opportunity to promote ticket sales and engage with local audiences in these new markets.

Educational Resources Partnership By launching school resources and partnering with organizations like the Santa Monica Boys & Girls Club, Cirque du Soleil is engaging with the education sector. Sales teams can leverage this to offer group discounts or educational packages to schools and clubs interested in unique entertainment experiences.

Global Recognition in Country Music The company's recognition for its tribute to Country Music showcases its diverse creative performances. This can be leveraged in sales pitches and collaborations with country music enthusiasts or event organizers looking for unique entertainment acts.

Cutting-Edge Technology Integration With a tech stack including Google Analytics Enhanced eCommerce and ServiceNow, Cirque du Soleil demonstrates a commitment to utilizing innovative technologies. Sales representatives can highlight the company's tech-savvy approach as a competitive edge to attract tech-oriented clients or sponsors.

Financially Sound Market Leader As a revenue-generating powerhouse with significant funding, Cirque du Soleil is positioned as a stable and prominent player in the entertainment industry. Sales professionals can emphasize the company's financial stability and market leadership to build trust and secure partnerships with clients seeking long-term collaborations.