Local Sourcing Advantage Citizen Cider's commitment to sourcing all fruit directly from local farmers presents an opportunity to partner with regional producers and suppliers, enhancing supply chain collaborations and expanding product distribution channels.

Product Diversification The company's expansion into new product lines such as hard seltzers and light beers like Hey Bub indicates a willingness to innovate and appeal to a broader consumer base, opening avenues for complementary beverage collaborations and co-branded marketing efforts.

Recognition & Brand Strength Being recognized as the 2019 Business of the Year strengthens Citizen Cider's market credibility, making it a prime candidate for premium retail partnerships and exclusive distribution agreements in the craft beverage segment.

Market Trends Alignment Citizen Cider's focus on craft, natural ingredients, and local sourcing aligns well with rising consumer preferences for authentic and sustainable products, offering sales opportunities in health-conscious and eco-friendly markets.

Technological Engagement Utilizing integrated eCommerce and digital analytics tools demonstrates a capacity for targeted marketing and direct-to-consumer sales, providing avenues to expand online presence and leverage data-driven marketing strategies to reach new customer segments.