Expanding Experience Offerings City Experiences continues to innovate with new entertainment initiatives like the launch of City Cruises Live and strategic partnerships such as with Major League Baseball, presenting opportunities to cross-promote themed cruises and outdoor events to a broader audience.

Strong Market Presence Operating across the US, Canada, the UK, and Europe with a diverse portfolio that includes iconic destinations and government partnerships indicates a solid geographic footprint ideal for regional expansion and targeted marketing initiatives to attract high-value customers.

Digital Engagement Focus Recent collaborations with Medallia and the integration of digital experience enhancements show an emphasis on customer engagement and satisfaction, opening avenues for tailored digital marketing campaigns and loyalty programs to increase repeat bookings.

Leverage Sustainability Trends As a leader in water and land experiences, City Experiences can capitalize on increasing consumer demand for sustainable tourism by promoting eco-friendly tours and environmentally responsible practices, appealing to eco-conscious travelers.

High Revenue Potential With estimated revenues between $100 million and $1 billion and a large employee base, there are significant opportunities to upsell premium packages, corporate group services, and exclusive event experiences to different customer segments to maximize revenue streams.