Insights

Audience reach City magazine targets arts, music, and culture audiences in Rochester with coverage that complements local media outlets, presenting sales opportunities for advertising packages aligned with arts and cultural events.

Acquisition footprint Owned by WXXI since 2019, the brand benefits from an established local reporting network; potential cross-sell with public media partners and expanded sponsorships around cultural programming.

Digital advertising Active tech stack includes Amazon, LinkedIn, Reddit ads, and WordPress, offering opportunities for targeted digital campaigns, sponsored content, and analytics-driven ad packages for local businesses and events.

Financial scale Revenue range of 1–10 million with a lean team size; opportunities exist for scalable advertising products, tiered sponsorships, and value-added services for small to mid-market advertisers.

Content sponsorship Strong emphasis on arts and culture provides openings for sponsorships, event advertising, and branded content opportunities tied to Rochester arts scenes and cultural initiatives.

Similar companies to CITY magazine

The Daily Record
140$250M - $500M
Rochester Business Journal
24$25M - $50M

CITY magazine Tech Stack

CITY magazine uses 8 technology products and services including Amazon Advertising, LinkedIn Ads, Reddit Ads, and more. Explore CITY magazine's tech stack below.

Amazon Advertising
Advertising
LinkedIn Ads
Advertising
Reddit Ads
Advertising
Snowplow
Analytics
WordPress
Content Management System
Cookiebot
Cookie Compliance
Google Workspace
Email
Mailchimp
Email

Media & News

WXXI acquired Roc City Magazine on Jan 1st '19.
When WXXI acquired CITY in 2019, it said the point of the merger was to not only preserve and expand the quality and depth of WXXI’s local reporting, but also to prioritize coverage of the arts, culture, and life in the Rochester region.
Apr 27, 2023 | www.roccitymag.com

CITY magazine's Email Address Formats

CITY magazine uses at least 2 email formats:

CITY magazine Email Formats	Example	Percentage
FLast@rochester-citynews.com	JDoe@rochester-citynews.com	83%
First@rochester-citynews.com	John@rochester-citynews.com	17%

Frequently Asked Questions

What is CITY magazine's official website and social media links?

CITY magazine's official website is roccitymag.com and has social profiles on LinkedIn.

How much revenue does CITY magazine generate?

As of October 2026, CITY magazine's annual revenue is estimated to be $1M - $10M.

What is CITY magazine's NAICS code?

CITY magazine's NAICS code is 51111 - Newspaper Publishers.

How many employees does CITY magazine have currently?

As of October 2026, CITY magazine has approximately 37 employees across 3 continents, including North America, Europe and Asia. Key team members include Associate Art Director: E. M., Print Supervisor: D. W. and Print Supervisor: D. W. Explore CITY magazine's employee directory with LeadIQ.

What industry does CITY magazine belong to?

CITY magazine operates in the Newspaper Publishing industry.

What technology does CITY magazine use?

CITY magazine's tech stack includes Amazon Advertising, LinkedIn Ads, Reddit Ads, Snowplow, WordPress, Cookiebot, Google Workspace and Mailchimp.

What is CITY magazine's email format?

CITY magazine's email format typically follows the pattern of FLast@rochester-citynews.com. Find more CITY magazine email formats with LeadIQ.

When was CITY magazine founded?

CITY magazine was founded in 1971.

CITY magazine

Q: What is CITY magazine's official website and social media links?

CITY magazine's official website is roccitymag.com. CITY magazine has social profiles on LinkedIn.

Q: How many employees does CITY magazine have currently?

CITY magazine has approximately 37 employees.

Q: What technology does CITY magazine use?

CITY magazine's tech stack includes Amazon Advertising, JSON-LD, GumGum, UIKit, PHP.

Q: What is CITY magazine's NAICS code?

CITY magazine's NAICS code is 51111 (Newspaper Publishers).

Newspaper PublishingNew York, United States11-50 Employees

CITY magazine is a Rochester-based publication focused on arts, music, and culture, operating since 1971. It sits within the newspaper publishing industry and serves readers seeking in-depth local cultural coverage. The publication is based in Rochester, New York, at 280 State Street, and is a member of the Association of Alternative Newsmedia.

In 2019, CITY magazine was acquired by WXXI Public Broadcasting Council. The move was described as preserving and expanding local reporting while enhancing coverage of arts, culture, and regional life in Rochester.