Local sourcing leverage City Market sources from over 1,000 Vermont vendors with 73% Vermont-based suppliers and a high local spend that keeps over 60 cents of every dollar in-state, presenting a strong opportunity to pitch additional Vermont-produced goods, seasonal offerings, and vendor partnerships.

Member ownership model As a member-owned coop with Patronage Refunds and discount for Member Work, there is potential to upsell premium local items, seasonal bundles, or exclusive access programs aligned with member incentives to drive higher basket size.

Community partnerships Active collaborations with local organizations (Intervale Center, Age Well) and community initiatives indicate openings for co-branded programs, sponsor-driven campaigns, and expanded in-store events that can boost traffic and cross-sell opportunities.

Multi-store presence Two Burlington locations plus a history of expansion signaling capacity to pilot and scale new product lines, private label initiatives, and regional promotions across stores to optimize assortment and improve supplier terms.

Digital and events potential Existing tech stack includes social media and marketing tools; there is room to heighten online engagement, targeted promotions, and data-driven campaigns to convert local buyers, support loyalty programs, and drive attendance to in-store food and deli offerings.