Tourism Growth City of Busselton has been recognized as WA's top tourism town and sits in the Margaret River wine region, signaling sustained visitor demand. This creates opportunities for tourism marketing platforms, digital guest services, event and booking management, and analytics for visitor patterns that could be sold to the city. The council manages key assets like the airport, leisure facilities, libraries and cultural sites, suggesting integrated visitor experience solutions could be valuable.

Digital Readiness Existing tech stack including Spark CMS, SQL, Google Analytics and Canva indicates appetite for digital tools and data-driven approaches. This offers a pathway to propose CMS optimizations, data dashboards for operations, citizen-facing portals, and security or cloud modernization services aligned to municipal needs and compliance.

Accessibility Focus Partnership with Guide Dogs WA highlights a commitment to accessibility and inclusive services. This opens prospects for accessibility audits, inclusive digital design, assistive technology integration, and training for staff on accessible customer service.

Facilities and Ops Broad municipal portfolio across airport, leisure centres, libraries, parks, waste, road maintenance and more points to demand for robust asset and facilities management, GIS, fleet and permits software, and citizen engagement platforms. Opportunities include ERP or modular municipal software that integrates asset, work order, and permit workflows.

Growth and Governance Population growth and evolving governance suggest ongoing urban planning, emergency management and public safety collaboration needs. Potential sales angles include planning and GIS solutions, grant and procurement management, and data-driven decision support tools for a dynamic regional city.