Small Organization Target a lean organization in higher education with potential for scalable digital solutions, given the current small staff size and focus on online presence.

Digital Presence Leverage their WordPress and PHP stack to propose modernization, security hardening, and site performance upgrades, while offering hosted solutions on Windows/IIS to streamline operations.

Revenue Focus With annual revenue under ten million, pursue affordable IT services, cloud subscriptions, and cost-saving managed services that deliver clear ROI without large upfront investments.

Tech Modernization Identify opportunities for updating legacy tech (FrontPage, jQuery) to modern frameworks and migrate to secure, scalable platforms, potentially offering maintenance and migration packages.

Competitive Bench Position against larger educational and charitable organizations by offering targeted digital fundraising, donor management integrations, and event-driven campaigns suitable for small to mid-sized institutions.