Small agency Target the City of Kennett as a small law enforcement agency with limited IT staffing, presenting cost‑effective solutions and scalable security services tailored to small municipal departments.

Digital presence Leverage their existing WordPress setup and SEO tooling to offer web optimization, content management, and site performance enhancements that align with public sector accessibility and compliance needs.

Security focus Capitalize on Cloudflare usage with opportunities to upsell advanced threat protection, DNS security, and privacy safeguards suitable for municipal agencies handling sensitive community data.

Budget awareness Position affordable, modular tech and security packages given their revenue range, emphasizing total cost of ownership and predictable monthly investments for cybersecurity, monitoring, and incident response.

Growth potential Benchmark against larger municipalities to propose scalable IT modernization, cloud services, and data analytics capabilities as the department expands and requires more robust digital services.