Integrated Utility CU operates as a community-owned utility delivering electricity, natural gas, water, broadband and transit, presenting cross-sell opportunities to customers through a single bill and unified customer experience.

Digital Engagement Recent launches such as Urgent Text Alerts and an updated MyAccount app, plus a Peak Rewards program, indicate strong momentum in digital customer engagement and demand for connected, self-service utilities.

Energy Efficiency CU’s participation in National Clean Energy Week and demand-response incentives create openings for energy management solutions, home efficiency programs, and advanced analytics to optimize usage and costs for customers.

Brand & Partnerships Strategic collaborations with Missouri State University, city initiatives and local organizations signal opportunities to offer sponsored programs, broadband initiatives, and joint community projects that expand usage and loyalty.

Public Communications Experienced communications leadership and a focus on local visibility present a channel for targeted messaging around new services, safety communications, outages, and value storytelling to drive adoption across service lines.