Growing Market Presence As Chicago's newest Volkswagen dealership, City Volkswagen is establishing a local presence that can be leveraged to attract customers seeking a fresh and dedicated brand experience, opening opportunities for targeted marketing campaigns and community engagement.

EV Expansion Opportunities With recent partnerships involving Ford's MEB platform and the launch of the ID.3 in 2019, there is a clear focus on electric vehicle offerings, presenting a chance to cross-sell EV models, accessories, and energy solutions to environmentally conscious consumers.

Brand Heritage & Recall The longstanding history with Wizard Sports & Classics since 1975 highlights a potential niche for vintage and specialty vehicle sales, service, and parts, appealing to classic car enthusiasts looking for authorized restorations and collectibles.

Digital Engagement Utilizing advanced web technologies and analytics tools, City Volkswagen has a digital infrastructure that supports personalized marketing, online booking, and virtual showrooms, enabling improved lead generation and customer engagement strategies.

Revenue Growth Potential With current revenues in the $1M to $10M range and recent product launches like the 2020 Passat and ID.3, there is significant potential for expanding sales volume by capitalizing on new vehicle models, leasing programs, and after-sales services to boost profitability.