Niche market Target architectural and planning firms serving Milwaukee and nearby regions with specialized hardware and display solutions tailored for design studios, exhibit spaces, and client presentations.

SMB positioning Leverage their small to mid-sized enterprise profile to offer scalable, cost-effective procurement and project-based services that compete with larger retailers on service and expertise.

Low revenue, high potential With annual revenue under one million, there is opportunity to upsell integrated tech and procurement programs, including bulk purchasing, warranties, and priority support for ongoing projects.

Local engagement Focus on Milwaukee-area deployments, local partnership opportunities, and quick-turnaround deliveries for time-sensitive architectural milestones.

Assist with procurement Position as a value-added supplier for project-based needs, offering curated product bundles, design-tech demos, and after-sales support to streamline client acquisitions and repeat business.