Insights

Acquisition Opportunity Clabber Girl was acquired by B&G Foods in 2019, signaling a transition in ownership and potential shifts in product strategy, distribution priorities, and retailer negotiations. This may present opportunities to re-engage distributors and retailers or to introduce complementary bakery and dessert ingredients tailored to B&G Foods' portfolio.

Product Expansion The company has diversified from baking powder into baking soda, cornstarch, and Royal brand dessert mixes, plus licensed Baileys flavored products via partnerships. This indicates a readiness to co-create or extend product lines with new flavors or finished goods for foodservice and retail channels.

Foodservice Focus Industrial formulations are designed specifically for the foodservice industry, suggesting clear pathways for foodservice distributors, chain accounts, and institutional caterers seeking reliable baking and dessert solutions with consistent quality.

Peanut-Free Strength Operating the first peanut-free manufacturing facility in the United States highlights a key differentiator that can be leveraged to target allergy-conscious consumer segments, schools, and healthcare institutions seeking safer ingredient options.

Strong Market Presence With a long history, national and international distribution, and a mid-sized revenue profile, Clabber Girl presents a stable platform for expanding private-label partnerships, co-branding opportunities, and regional growth initiatives through existing and new retail channels.

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Clabber Girl Tech Stack

Clabber Girl uses 8 technology products and services including iCIMS, Amazon Web Services, Shopify, and more. Explore Clabber Girl's tech stack below.

Clabber Girl's Email Address Formats

Clabber Girl uses at least 4 email formats:
Clabber Girl Email FormatsExamplePercentage
FLast@clabbergirl.comJDoe@clabbergirl.com
79%
Last@clabbergirl.comDoe@clabbergirl.com
16%
First.Last@clabbergirl.comJohn.Doe@clabbergirl.com
3%
F.Last@clabbergirl.comJ.Doe@clabbergirl.com
2%

Frequently Asked Questions

What is Clabber Girl's phone number?

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You can contact Clabber Girl's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Clabber Girl's official website and social media links?

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Clabber Girl's official website is clabbergirl.com and has social profiles on LinkedIn.

How much revenue does Clabber Girl generate?

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As of August 2026, Clabber Girl's annual revenue is estimated to be $50M - $100M.

What is Clabber Girl's SIC code and NAICS code?

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Clabber Girl's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 311 - Food Manufacturing.

How many employees does Clabber Girl have currently?

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As of August 2026, Clabber Girl has approximately 75 employees across 2 continents, including North America and Asia. Key team members include Chief Executive Officer: L. E., Chief Financial Officer: L. K. and Marketing Manager: E. M. Explore Clabber Girl's employee directory with LeadIQ.

What industry does Clabber Girl belong to?

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Clabber Girl operates in the Food and Beverage Manufacturing industry.

What technology does Clabber Girl use?

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Clabber Girl's tech stack includes iCIMS, Amazon Web Services, Shopify, WooCommerce, Microsoft 365, Google Cloud, WP Engine and Piwik PRO Core.

What is Clabber Girl's email format?

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Clabber Girl's email format typically follows the pattern of FLast@clabbergirl.com. Find more Clabber Girl email formats with LeadIQ.

When was Clabber Girl founded?

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Clabber Girl was founded in 1850.
Clabber Girl logo

Clabber Girl

Food and Beverage ManufacturingIndiana, United States51-200 Employees

Clabber Girl Corporation is a food and beverage manufacturer based in Terre Haute, Indiana, United States, at 900 Wabash Avenue. The company employs 51-200 people and operates a website at clabbergirl.com. Its history traces back to Hulman & Company, founded in Terre Haute in the early 1850s; the business began as a wholesale grocery and expanded into manufacturing by 1869, with Clabber brand baking powder introduced in 1899 and the Clabber Girl name adopted in 1923, with distribution nationwide and to numerous countries. After the original wholesale operation ended in the 1990s, Clabber Girl expanded its product lines to include retail, wholesale and industrial baking powder under various brands, and it serves the foodservice market with baking powder, baking soda, cornstarch, and Royal brand products such as cheesecakes, puddings and gelatins, including industrial formulations for the foodservice industry. The company is family-owned, with Hulman & Company as its parent, which also owns the Indianapolis Motor Speedway, and it operates what it describes as the first peanut-free manufacturing facility in the United States.

Section iconCompany Overview

Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1850
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Clabber Girl's revenue is estimated to be in the range of $50M - $100M

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