Market Location Situated in historic Shepherdstown within close proximity to downtown, the hotel attracts a mix of leisure and business travelers seeking convenient access to local attractions and event spaces, offering potential for targeted marketing campaigns and local collaborations.

Facilities & Amenities With 168 guest rooms, extensive conference space, and a full-service restaurant and fitness center, the hotel caters to both length-of-stay guests and event organizers, creating opportunities to upsell meeting packages, wellness services, and dining experiences.

Recent Leadership Focus The appointment of a new head of marketing communications indicates ongoing efforts to strengthen brand presence and customer engagement, presenting opportunities for marketing service providers or partnership collaborations aligning with their growth initiatives.

Cybersecurity Challenges The recent ransomware attack affecting operations suggests a need for enhanced cybersecurity measures, opening avenues for security service providers to offer solutions that safeguard guest data and operational continuity.

Growth Potential As a mid-sized hotel in a competitive industry, there are opportunities to leverage technology platforms like WordPress and social media to increase visibility, attract new customer segments, and develop tailored packages for leisure, corporate, or event clients.