Digital Ecosystem Expansion Claro Colombia’s recent launch of its Mi Claro SuperApp and strategic partnerships with technology providers like Whale Cloud and Alipay+ indicate a strong focus on developing integrated digital platforms. This creates opportunities to offer advanced application development, digital payments, and ecosystem integration services to enhance their customer engagement and service offerings.
Advanced Connectivity Solutions With Claro Colombia’s deployment of 5G networks and collaboration with satellite internet providers such as Starlink and Hughes Network Systems, there is a clear demand for superior connectivity solutions. This opens avenues for selling enterprise-grade infrastructure, IoT, and satellite communications services to support rural and industrial sector growth.
Enterprise Technology Innovation The company’s focus on 5G-based business solutions and partnerships with TCS and VIAVI for AIOps infrastructure indicates a commitment to enabling digital transformation in energy, mining, logistics, and manufacturing sectors. There is potential to present tailored cloud, networking, and cybersecurity solutions that complement their modernization initiatives.
Customer Engagement & Data Claro Colombia’s utilization of tools like Microsoft Advertising, Facebook Pixel, and progressive web apps shows a data-driven approach to marketing and customer insights. Opportunities exist to enhance their data analytics, AI, and marketing automation capabilities to optimize customer acquisition and retention strategies.
Regional Market Leadership As part of América Móvil operating across 16 countries with extensive subscriber bases, Claro Colombia’s push into innovative services positions it as a regional leader in next-gen telecom solutions. This offers prospects for cross-border collaborations, shared technology platforms, and bulk procurement of advanced telecom infrastructure to strengthen their market dominance.