Premium materials Target ClaroLux as a premium, long-lasting landscape lighting brand that emphasizes high-quality materials and in-house manufacturing. Sales opportunities exist with customers who value durability and corrosion resistance, including high-end residential projects and hospitality venues.

US manufacturing Leverage ClaroLux’s in-house Greensboro production and US-sourced components to position the company for projects requiring domestic manufacturing and shorter lead times. Pitch to contractors and designers prioritizing supplier reliability and build-to-order capabilities.

Broad product range Cross-sell across deck, path, area, wash, underwater, and specialty lighting. Identify opportunities to bundle luminaires with accessories and complementary outdoor living solutions for comprehensive landscape lighting packages.

Technical leadership Highlight patented solutions like the SWL1-III Specialty Wash Light and other proprietary luminaires to win bids where unique performance specifications are needed. Engage in spec-driven opportunities with architects, landscape designers, and contractors.

Sustainability and longevity Position ClaroLux as a durable, maintenance-friendly option that withstands outdoor elements. Target multi-year maintenance contracts or warranty-driven programs with property managers and HOA developers seeking reliable outdoor lighting investments.