Small scale scope Target a niche of small performing arts groups or local studios in the Phoenix metro area that require affordable cloud and web infrastructure to support online ticketing, class bookings, and streaming to grow from under a million in annual revenue.

Tech stack leverage Position AWS, Google Cloud, and Nginx/OpenResty expertise as a turnkey hosting and website performance solution for responsive event portals, secure forms with reCAPTCHA, and scalable content delivery for live performances.

Security & trust Highlight security and reliability offerings to protect ticketing transactions and student enrollments, tapping into their existing use of AWS and Cloud services to upsell managed security monitoring and compliance services.

Growth through partnerships Propose partnerships with nearby performing arts schools and entertainment providers similar to Steps On Broadway to cross-sell services, shared marketing, and potential referral channels to expand client base.

Expansion opportunities Offer scalable digital solutions such as membership portals, class scheduling, and on-demand streaming to support revenue diversification as they scale from a small team in Gilbert to regional or national reach.