Recent Acquisition Classcraft was acquired by Houghton Mifflin Harcourt Co. This presents an opportunity for cross-selling educational solutions to the broader client base of the acquiring company.

Product Expansion Classcraft recently launched Classcraft GO, a behavior-reward app for teachers. Sales professionals could leverage this new product to upsell existing clients or attract new customers interested in innovative classroom management tools.

Funding Success Classcraft has successfully raised significant funding rounds totaling $15.6M. This financial backing indicates growth potential, making it an attractive target for educational technology procurement within school districts or institutions.

Global Recognition With nominations and awards in education and design, Classcraft has gained global acceptance. This recognition can be leveraged by sales teams to build credibility and win over potential clients looking for proven and acclaimed edtech solutions.

Market Expansion Classcraft launched storytelling mode for K-12 education, enhancing its market presence. Sales professionals can capitalize on this expanded offering to tap into the growing trend of gamified learning solutions in the education sector, potentially reaching new clients seeking interactive teaching tools.