Expanding Market Presence Recent expansion into Ireland indicates an opportunity to target local travel agencies and luxury travelers within the Irish market, potentially increasing sales through new regional partnerships.

Enhanced Experience Offerings The launch of a wide range of pre-bookable experiences and segmented holiday brochures suggests a focus on experiential travel, opening avenues to cross-sell related services and premium packages to high-end clients.

Strong Digital Engagement Utilization of advanced tech platforms like Amazon Web Services and Exponea points to a robust online presence, providing opportunities to leverage digital channels for targeted marketing and personalized offers to affluent travelers.

Loyal Customer Base A loyal direct customer following combined with extensive agent network indicates potential for upselling and personalized travel solutions by strengthening relationships with both direct customers and travel partners.

Market Positioning With revenue estimates between 100 million and 250 million and a diverse portfolio of experiential and lifestyle holidays, there is significant scope to develop luxury and niche markets further, especially within the GDS and agency channels.