Expanded footprint Classic Collection has recently expanded offices to Ireland and Northern Europe, signaling a geographic growth push and potential cross-border travel partnerships and B2B opportunities with agents and suppliers in these regions.

Agency network With a network of over 4,000 UK travel agents and a loyal direct customer base, there is a strong channel strategy ripe for upsell of premium experiences, additional excursions, and exclusive partner programs to both agents and end customers.

Experiential focus Recent launches of pre-bookable experiences and segmented lifestyle brochures indicate demand for experiential travel; sales opportunities exist in promoting high-end experiences, tours, and bespoke itineraries to mid-to-high-end travelers.

Leadership turnover Key sales leadership and business development personnel have recently changed, creating a window for fresh approaches, new partnerships, and revamped sales pitches tailored to agents and wholesale partners.

Technology stack Utilize the company’s tech footprint including AB Tasty, Contentsquare, and Zendesk to optimize customer journeys, run targeted campaigns for luxury segments, and improve lead capture from the agent network and direct customers.