Growth in Electric Vehicles Classic Mazda's active development of electric powertrains in collaboration with Rohm Co. and battery partner Envision AESC indicates a strong shift toward electric vehicle offerings, presenting opportunities to market EV-related products, charging solutions, and accessories.

Special Edition Launches The recent introduction of a limited-edition 2025 Miata highlights an exclusive product line that appeals to enthusiasts and collectors, creating potential for premium accessories, customization options, and special event marketing.

Participation in Motorsport Events Classic Mazda’s presence at high-profile racing exhibitions and showcasing heritage prototypes like the RX-792P positions the brand in motorsport markets, offering sales pathways for aftermarket parts, performance upgrades, and sponsorship collaborations.

Heritage and Legacy Focus By emphasizing its longstanding history and celebrating milestones like the 35th anniversary of the Miata, Classic Mazda strengthens brand loyalty, providing opportunities for branded merchandise, vintage memorabilia, and nostalgic marketing campaigns.

Appealing to Niche Markets With a limited staff size and boutique positioning, there is a chance to tailor targeted outreach to automotive enthusiasts, collectors, and electric vehicle early adopters through personalized engagement strategies and exclusive events.