Video and Ads Opportunity to bundle video production with paid media management using existing Google Publisher Tag, Microsoft Advertising, and Google Analytics to deliver end-to-end campaigns that drive ROAS.

Regional Growth Opportunity As a small Ohio-based firm with revenue in the 1-10M range, there is potential to win regional mid-market brands and nonprofits by leveraging local case studies and a high-touch, flexible service model.

Web Analytics Upsell Your tech stack includes Next.js, Squarespace, Cloudflare, and GA; propose expanding offerings to website optimization, fast-loading landing pages, SEO-friendly video pages, and analytics-driven performance reporting.

Retainer Content Programs Convert project-based video work into ongoing content and distribution retainers (quarterly content calendars, social distribution, OG optimization, and performance reporting) to stabilize revenue.

Niche Partnerships Target nonprofits, musicians, and education clients, and pursue agency partnerships for white-label video production, leveraging your boutique, flexible service model against larger competitors.