Affordable counsel Position as an affordable legal option with flat-rate and hourly pricing, highlighting cost transparency to attract cost-conscious clients in Lane County and surrounding areas.

Dual focus Leverage experience in criminal defense, DUI, and civil litigation (including family law) to cross-sell services to existing clients facing multiple case types or future legal needs.

Accessible scheduling Promote flexible office hours and evening appointments to capture working professionals and parents who require after-hours consultations, reducing friction to engage.

Low-touch campaigns Utilize simple, low-cost marketing channels (local SEO, referrals, and free DUI consultations) to generate inbound inquiries given the lean operation and under $1M revenue.

Local credibility Highlight prior experience as a city prosecutor and civil litigator to build trust with potential clients seeking zealous advocacy, while targeting Lane County communities and surrounding areas.