Clean coal upgrade Target coal-fired power plants and industrial users seeking higher calorific value and lower emissions by offering Pristine and Pristine-M as upgrade solutions for low-rank coals such as lignite, enabling cleaner, more efficient combustion.

Market expansion Position the company as a local supplier and partner in regions with abundant coal resources and ongoing modernization efforts, such as Wyoming, Oklahoma, and California, to establish test facilities and pilot deployments that could scale into commercial plants.

Strategic partnerships Leverage collaborations with universities and energy researchers (e.g., University of Wyoming) and align with coal users in steel and gas/liquids projects to co-develop and validate coal refining technology for broader adoption.

Prototype to pilots Offer turnkey pilot and demonstration programs using existing test facilities and kilns to de-risk adoption for potential customers, enabling faster decision cycles for utility-scale deployments.

Financing and scale Highlight the potential for multi-million dollar capital investments in new facilities and retrofits, supported by the company’s existing funding and revenue range, to attract strategic investors or project finance for large-scale deployments.