Cleaner Coal Value Promote Pristine and Pristine M as upgrades that raise caloric content while reducing emissions for power generation and steel using low rank coal; propose joint pilots near lignite basins to prove economics.

Pilot Expansion Points Leverage recent expansion efforts and testing facilities in Wyoming and Oklahoma to offer staged pilots and demonstrations to utilities and project developers seeking clean coal solutions.

Strategic Partnerships Deepen university and research collaborations such as the Wyoming partnership to validate technology, boosting credibility with utilities, EPCs, and investors seeking proven clean coal upgrades.

Market Opportunity Focus Identify projects in coal to gas and coal to liquids pipelines and retrofit programs; target EPCs, project developers, and energy companies looking for lower cost, lower pollution fuels from lignite and other low rank coal.

Growth Partnerships Position as a scalable partner for larger energy firms and investors by offering licensing, co development, or turnkey deployment of dehydration and upgrading technology despite a small team.