Strategic partnerships Leverage the union’s focus on clean energy and its growing network of mission-aligned partners such as EV initiatives, environmental organizations, and climate nonprofits to cross-sell green loan products and expand membership.

Public sector momentum capitalize on recent collaborations with city governments and incentive programs (for example Bloomington partnerships with 0.5% rate buys) to offer tailored incentive-aware financing and co-branded campaigns.

Green loan demand Position residential solar, EV, geothermal, and green home efficiency loans to homeowners and renters via targeted digital campaigns that highlight lower costs and fossil-free funding from deposits.

Sustainability credibility Highlight Certified B Corp status and 100% fossil-free deposit usage to differentiate from traditional banks, enabling premium storytelling for sustainability-focused borrowers and partners.

Digital growth Explore expanding online marketing, analytics, and onboarding automation to scale membership nationwide, leveraging the online-only model to reduce costs and accelerate loan origination.