Phosphate-free expansion Cleanse Tec recently launched a Bio-D product line that is phosphate-free and environmentally safe, signaling an opportunity to upsell eco-friendly cleaning chemicals and sustainable solutions to hospitality clients prioritizing green certifications.

Hospitality focus As a long-standing provider of commercial chemicals and servicing dish machines and laundry equipment for the hospitality sector, there is potential to expand share with hotels, restaurants, and cleaning service partners looking for integrated supply and equipment maintenance.

Mid-market scale With 11-50 employees and revenue in the $50M–$100M range, Cleanse Tec sits between small specialists and large distributors, presenting opportunities for mid-market distribution partnerships, exclusive SKUs, and program-based pricing for chain accounts.

Digital channels Existing tech stack includes Google Ads, WordPress, Shopify/WooCommerce, and Piwik PRO, indicating readiness for targeted digital campaigns, e-commerce ordering, and data-driven lead nurturing to capture hospitality procurement buyers.

Stability and growth A 45-year track record and established service capability for dish machines and laundry equipment, combined with significant revenue, creates a solid platform to cross-sell complementary consumables, parts, and preventive maintenance services to existing customers.