Innovative Filtration Technology Clearly Filtered's proprietary Affinity Filtration Technology effectively removes contaminants that standard carbon filters cannot, such as fluoride, arsenic, and PFAS. This positions the company well to target health-conscious consumers and organizations seeking high-quality water purification solutions.

Growth and Revenue Potential With an estimated revenue between $25M and $50M and a relatively small team of 11-50 employees, the company shows significant market traction that can be expanded through strategic sales partnerships, especially within the health, wellness, and environmental sectors.

US-Based Manufacturing Manufactured in the USA and tested by EPA-accredited labs, Clearly Filtered emphasizes quality and reliability, appealing to domestic markets and government or institutional clients who prioritize safety, standards, and local manufacturing.

Market Positioning Operating in a competitive landscape with companies like LifeStraw and Aquasana, Clearly Filtered’s focus on advanced contaminant removal offers a differentiation point that can be emphasized in sales pitches to environmentally conscious and health-focused consumers.

Tech-Enabled Engagement Utilizing tools like Google Cloud, Microsoft Clarity, and Google Tag Manager, the company demonstrates a digital-first approach that can facilitate targeted marketing and lead generation, creating opportunities for tailored outreach to niche markets and strategic segments.