Cutting-edge filtration technology Clearly Filtered offers breakthrough Affinity Filtration Technology that targets a wide range of contaminants traditional filters can't, including fluoride, arsenic, and PFAS. Highlighting the superiority of this technology in removing harmful substances can be a key selling point.

USA manufacturing and EPA accreditation The fact that Clearly Filtered's products are manufactured in the USA and tested by EPA-accredited labs adds a layer of authenticity and quality assurance that can be leveraged in sales conversations. Emphasizing these aspects can attract environmentally conscious customers and those prioritizing rigorous testing standards.

Competitive positioning against key rivals Compared to similar companies like LifeStraw, Aquasana, and PUR, Clearly Filtered's focus on advanced filtration technology and USA manufacturing provides a unique selling proposition. Highlighting these advantages when engaging with potential clients can help differentiate the brand in a crowded market.

Embrace of technology in customer experience Clearly Filtered utilizes a range of technology tools like AccessiBe, Hotjar, and Zendesk Chat to enhance customer interactions and support. Positioning the company as tech-savvy and customer-centric can be appealing to clients looking for seamless buying experiences and responsive customer service.

Room for growth and expansion With a revenue range of $0 - 10M and a moderate number of employees, Clearly Filtered presents itself as a company with growth potential. Targeting emerging markets or expanding product lines could open up new sales opportunities and avenues for business development.