Innovative Filtration Clearly Filtered's advanced Affinity Filtration Technology offers a unique selling proposition by removing contaminants that traditional filters cannot, such as fluoride, arsenic, and PFAS, making it attractive to health-conscious consumers and institutions prioritizing water safety.

Growing Market Presence With estimated revenues between 25 million to 50 million dollars and a relatively small team, Clearly Filtered shows significant potential for expansion in premium water filtration markets targeted at environmentally conscious households and organizations.

Made in USA Products are manufactured domestically and tested by EPA-accredited labs, emphasizing quality and reliability—appealing factors for customers seeking trusted, high-quality filtration solutions.

Digital Engagement Utilizing platforms like Google Cloud, Google Tag Manager, and YouTube indicates a strong emphasis on digital marketing and customer engagement, presenting opportunities to leverage online channels for expanding sales outreach.

Market Differentiation Positioned among competitors such as LifeStraw and Berkey Filters, Clearly Filtered's focus on contaminant removal and advanced technology can be leveraged to target niche segments demanding high-performance, health-focused water solutions.