AI powered funnels Cleo emphasizes AI-powered funnels to lower cost per lead and boost conversion, signaling an opportunity to position advanced demand-gen services and predictive optimization for clients seeking efficiency improvements in B2C, B2B, and SaaS campaigns.

Web3 engagement Cleo uses Web3-powered engagement tools to turn fans into fundraisers, suggesting a value proposition for brands and sports entities looking to monetize fan communities, loyalty programs, and cause-driven marketing with innovative tech.

ESG driven campaigns With Zenko Protocol enabling measurable ESG outcomes, there is a sales angle to offer sustainability-linked campaigns and impact reporting to mission-driven brands seeking transparent social impact alongside growth.

Brand and sector breadth Having worked with Google Cloud, Lenovo, Mastercard, UNICEF, and MK Dons indicates broad sector experience; target mid-market and enterprise prospects in technology, finance, and nonprofit verticals that value integrated storytelling and tech-forward campaigns.

Growth engine offering Position Cleo as a full-stack growth partner that blends Narrative, Experience, and Purpose with data-driven campaigns, offering end-to-end services from creative to tech-enabled demand gen to accelerate ROI for ambitious brands.