Market Expansion Potential With over 500 locations and a steady growth trajectory, clever fit presents significant opportunities for franchise expansion and new site development, particularly in emerging markets within Europe.

Digital Engagement Growth The company's integration of digital studio elements and advanced technology solutions suggests an openness to innovative fitness tech partnerships and digital marketing collaborations to enhance member experience.

Franchise Collaboration As a franchising-focused brand with more than 280 franchisees, there is potential for growing franchisee support services, training programs, and technology solutions tailored to franchise management.

Member Retention Opportunities Clever fit’s large member base of about 900,000 individuals indicates scope for developing personalized fitness solutions, loyalty programs, and health tech integrations to improve retention and engagement.

Brand Visibility and Support The company’s expansion ambition and modern gym offerings provide opportunities for collaborative branding, co-marketing campaigns, and sponsorships to increase market presence and attract new franchise partners.