Strategic Acquisition Clickable's acquisition by Brand Networks in 2019 highlights its strategic value in combining advanced social and search advertising intelligence, offering potential cross-selling opportunities with Brand Networks’ extensive media solutions.

Niche Market Focus With a specialized focus on simplifying complex advertising data and proving ROI, Clickable caters to marketers seeking data-driven decision tools, presenting sales prospects among agencies and brands aiming to optimize digital marketing performance.

Growing Expertise Having acquired companies like Talkwheel and been involved in multiple strategic deals since 2012, Clickable demonstrates continuous innovation and expansion capabilities, making it attractive for clients looking for cutting-edge advertising analytics solutions.

Market Positioning Operating in the social and search advertising sector with several competitors of varying sizes, Clickable has the opportunity to position itself as a preferred provider for mid-sized marketing agencies looking for comprehensive performance metrics.

Potential Upsell Given its moderate revenue and established client base, there are sales opportunities to expand existing relationships by offering enhanced analytics services, platform integrations, and premium optimization features to current clients.