Global expansion Cliff Drysdale Tennis is a global, full-service tennis management company under Troon with a broad portfolio of resort, hotel, and private club operations, signaling opportunities to cross-sell managed facilities, turnkey programming, and facility design/expansion services to hospitality groups seeking world-class tennis offerings.

Resort market strength With 18 managed resort locations ranked in Tennis Resorts Online's top 100 for 2026, there is demonstrated demand for premium racquet experience within high-end hospitality, presenting upsell potential for premium clinics, retreats, and exclusive member services.

Facility investment Recent asset investments in racquet facilities and new Director of Racquets appointments indicate ongoing capital expenditure and program enhancement, creating opportunities to offer capital planning, redesign, and turnkey facility modernization partnerships.

Strategic partnerships Recent brand collaborations and partnerships, including with Centerline Athletics and Peter Burwash International, suggest openness to co-marketing, joint programming, and scalable service catalogs that can be extended to additional resorts, clubs, and events.

Technology enablement Adoption of Club Automation and other digital tools signals a tech-forward operation; this paves the way for selling integrated tech-enabled solutions such as member management, online clinics, scheduling, and data-driven performance analytics for clubs and resorts.