Water Utility Award CUB recently earned a regional Best Tasting Water award, signaling strong water quality and customer satisfaction which can be leveraged to upsell advanced water treatment, monitoring, and customer experience enhancements for improved service differentiation.

Water & Asset Growth With a customer base of over 41,000 across six counties and ongoing utility responsibilities (electric, water, sewer), there are cross-sell opportunities for integrated smart grid, metering, and water system sensing solutions to improve efficiency and reliability.

Community Partnership Past collaboration with Tennessee Valley Authority indicates openness to partnerships and grant-enabled projects; pursue joint funding for infrastructure modernization, resilience projects, and demand-side management programs.

Mid-Sized Scale Operating with 11-50 employees and revenue in the lower to mid hundreds of millions aligns CUB with solutions suited for mid-market utilities, offering scalable tech deployments, cloud or on-premise enhancements, and affordable managed services.

Tech Stack Fit Existing technologies include Windows Server, ASP.NET, IIS, and analytics tools; selling compatible modernization, security hardening, telemetry, and modular software to optimize operations and data-driven decision making should resonate with their current stack.