Growth potential CUB has expanded from serving 1,877 customers to over 41,000 across six counties, indicating a strong regional footprint with ongoing opportunities for cross-sell of utility services and adjacent offerings to a growing customer base.

Multi-utility offer As a provider of electric, water, and sewer services, there is potential to bundle solutions, explore shared service agreements, and upsell efficiency programs or smart infrastructure services to improve reliability and reduce costs.

Public awards Recent recognition for Best Tasting Water enhances brand credibility and opens doors for discussions around quality-focused initiatives, state or federal grant programs, and customer communications partnerships.

Strategic partnerships Past collaboration with TVA demonstrates openness to utility partnerships; opportunities exist to offer grid modernization, resilience projects, and emergency response solutions through existing or new alliances.

Tech and security readiness Current tech stack includes Modbus, WordPress, PHP, and cloud-enabled Microsoft 365, suggesting opportunities to propose asset monitoring, SCADA integration, cybersecurity hardening, and digital customer experience enhancements.