Target Market Expansion Close Brothers Invoice Finance is actively expanding its sales reach with recent recruitment of a Corporate Sales Director, indicating opportunities to engage with mid-sized businesses across London and the South of England seeking flexible invoice financing solutions.

Industry Recognition Leverage The company has received multiple industry awards, including Best Asset Based Lender, which can be leveraged in sales pitches to build credibility and differentiate their services from competitors in invoice financing.

Service Customization Their focus on providing bespoke cash flow solutions tailored to individual client needs suggests a sales approach centered on understanding unique client requirements and offering customized financial products to boost client acquisition.

Technology Application Utilizing advanced tech stacks such as Salesforce Desk and AWS indicates operational efficiency and data-driven decision-making, presenting opportunities to discuss digital transformation services or integration solutions for clients seeking innovative financing options.

Market Positioning As part of the FTSE 250-listed Close Brothers Group with a strong track record, there is potential to target larger, established firms that value stability and proven industry leadership for higher-value invoice financing agreements.