Global currency reach Global currency reach and cross-border capability: Supports international acquiring in 30 currencies, enabling merchants to sell internationally while keeping payment processing on CloudPayments' platform.

Omnichannel integration Omnichannel payments leverage: Enables integration of payments through mobile apps, social networks, messengers, Google Pay and Apple Pay, unlocking opportunities for social commerce and in-app purchases.

Conversion optimization Conversion-centered flow: Provides a seamless online payments experience without redirects to third-party gateways, helping merchants reduce checkout friction and potentially boost conversion rates.

Scale and tech Scale-ready platform and tech stack: Revenue scale and enterprise-grade capabilities with API-friendly integration (PHP, jQuery UI, Chart.js, etc.) support rapid onboarding for mid-to-large merchants requiring complex payment flows.

Market positioning Strategic market positioning: A Moscow-based provider with international reach and a higher revenue tier can target larger regional e-commerce players and fintechs seeking a proven, high-capacity payments partner, differentiating from smaller peers such as Fondy.