clypd, inc. Email Format
Advertising ServicesMassachusetts, United States0-1 Employees
clypd, inc. operates a television-focused advertising technology platform that serves media owners and their agency and brand partners with programmatic ad capabilities. Founded in 2012 and based in Somerville, Massachusetts, the company emphasizes workflow automation and data-enhanced decisioning to support the TV sales process. Its tools aim to help media partners manage their sales efforts while unlocking opportunities for additional television advertising budgets. In the advertising services industry, clypd sits at the intersection of television and programmatic buying, translating digital programmatic practices to broadcast and cable networks. Its customer base includes media owners and their agency and brand partners, with a focus on improving efficiency and decision quality in TV campaigns. A notable development in the company’s history is its 2019 acquisition by Xandr, AT&T's advertising division.